As part of Completeful’s commitment to helping eCommerce sellers succeed, we want to keep you informed about Etsy’s latest algorithm changes. Etsy recently announced significant updates that require action by October 1st to maintain search visibility and sales. Understanding these changes is crucial for staying competitive on the platform.
Understanding Etsy’s Updates
Etsy’s October 1st Shipping Visibility Change outlines the new $6 shipping threshold, which plays a key role in search rankings. We recommend reading eRank’s blog on this update to understand how it might impact your store.
However, shipping under $6 is just one factor. Etsy has introduced several new ranking considerations that sellers need to be aware of. Here’s what you need to know:
Summary
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Etsy’s algorithm changes take effect on October 1st.
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Listings should have at least five high-quality photos to boost visibility—avoid dark images and collages.
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A clear return policy is now essential, even if you do not accept returns.
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Etsy now factors in review ratings, message response rates, and on-time shipping more heavily in search rankings.
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Etsy’s new Search Visibility Page helps sellers identify areas where they can improve based on updated criteria.
Optimizing Your Listings for Search Visibility
1. Listing Photos
Etsy now strongly encourages sellers to include at least five high-quality images per listing. While this is not a strict requirement, Etsy’s CEO has indicated that listings with fewer photos could be deprioritized in search results.
Key photo recommendations:
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Upload images at 2,000 pixels wide or more to avoid Etsy’s new image flags.
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Avoid collages, dark images, or unclear thumbnails that don’t display well on mobile.
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Use lifestyle and close-up shots to showcase product details.
2. Return Policies Matter
Even if you do not accept returns, Etsy now prioritizes listings with a return policy in place. Updating your return policy is a simple step that can improve your placement in search results.
3. Other Key Ranking Factors
Etsy has provided more transparency on its Customer and Marketplace Experience Score, which influences search rankings. The factors include:
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Average review ratings
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Message response times
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Rate of refunds or cases resulting in refunds
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On-time shipping with tracking
While the Star Seller badge itself does not directly impact search rankings, Etsy has confirmed that the factors contributing to Star Seller status do play a role in visibility.
4. Etsy’s New Search Visibility Page
Etsy has introduced a Search Visibility Page to help sellers track areas that need improvement.
What You Need to Do Before October 1st
To keep your shop competitive, make sure you complete the following updates before the deadline:
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Adjust shipping prices: Ensure that your domestic U.S. shipping costs are under $6 to maintain visibility.
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Update your listings: Add at least five high-quality images per listing, avoiding collages or unclear photos.
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Check your return policies: Even if you do not accept returns, make sure you have a policy in place.
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Monitor your shop’s performance: Keep track of message response times, customer reviews, and on-time shipping rates, as these factors now play a bigger role in search visibility.
Final Thoughts
Etsy’s new algorithm changes are fast approaching, and sellers must adapt now to avoid losing visibility. From updating shipping prices to improving listing photos, these adjustments will be crucial for success—especially with the busy holiday season around the corner.
At Completeful, we are committed to helping you navigate these changes. If you need further assistance, don’t hesitate to reach out. Staying ahead of the competition starts with taking action today!
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